Medienmacher

Warum die Marke Spiegel Online bald ausgedient hat

Sämtliche Produkte des bekannten Nachrichtenmagazins, auch die digitalen,  werden künftig unter dem Namen „Der Spiegel" angeboten.

Sämtliche Produkte des bekannten Nachrichtenmagazins, auch die digitalen, werden künftig unter dem Namen „Der Spiegel" angeboten.

Foto: Kay Nietfeld / dpa

Hamburg.  Warum die erfolgreiche Internet-Marke des „Spiegel“ verschwindet – und was das mit der Berufung eines Creative Directors zu tun hat.

Am 25. Oktober wird Spiegel Online 25 Jahre alt. Der „Spiegel“ war als erstes Nachrichtenmagazin weltweit im Internet. Erst einen Tag später folgte das amerikanische „Time Magazine“. Und Spiegel Online, auch kurz SPON genannt, war wohl auch das erste journalistische deutschsprachige Angebot im Netz.

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„Spiegel“: Judith Mohr wird Creative Director

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Gibt es eine Bestandsgarantie für die Welt-Gruppe oder nicht?

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