Social Entrepreneurs

Social Startups: Wie man Firmen für den guten Zweck gründet

Ein Unternehmen für eine bessere Welt? Das geht - gut sogar, aber man muss sich vor dem Start einige grundlegende Gedanken machen.

Ein Unternehmen für eine bessere Welt? Das geht - gut sogar, aber man muss sich vor dem Start einige grundlegende Gedanken machen.

Foto: epa

Essen.   Was einen sogenannten Social Entrepreneur, von einem normalen Unternehmensgründer unterscheidet - und wie er vorgehen sollte. Ein Überblick:

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Motivation und Vision: Warum gründe ich ein Social Startup?

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Die Geschäftsidee: Wie löse ich ein soziales Problem?

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Finanzierung: Woher bekomme ich Kapital?

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Gemeinnützig oder nicht? Welche Rechtsform ist die passende?

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Wo bekommen Social Startups Unterstützung?

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Fazit: Geld verdienen und Gutes bewirken

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