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„Toyotas wahre Stärke": Warum die Japaner erfolgreich sind

Das über weite Strecken reportagehaft geschriebene Buch "Toyotas wahre Stärke" nimmt den Leser mit in eine japanische Fabrikhalle und erklärt, wie und warum die Dinge dort laufen und welche Folgen das hat.

Das über weite Strecken reportagehaft geschriebene Buch "Toyotas wahre Stärke" nimmt den Leser mit in eine japanische Fabrikhalle und erklärt, wie und warum die Dinge dort laufen und welche Folgen das hat.

Foto: Uli Deck / dpa

„Toyotas wahre Stärke" geht auf Spurensuche in die Fabrikhallen. Es erforscht, was deutsche Firmen von Toyotas Erfolg lernen können.

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